In 1965, Mr. & Ms. Léger's business is comprised of five restaurants in the Montreal area. In 1967, two more units are inaugurated on the site of Montreal's World Fair. Using specially adapted working methods, St-Hubert is the only restaurant able to serve visitors without them having to line up for hours. The first franchise opens in the Quebec City area the same year.
The unique taste of St-Hubert's sauce is the result of a skillful blend of raw ingredients and spices. In 1965, St-Hubert's sauce is first manufactured and marketed for retail. St-Hubert's sauce: a jealously guarded secret...
For years, our fleet of yellow love bugs criss-cross Montreal's streets, delivering delicious St-Hubert chicken at no extra cost.
This 60's jingle is one of the most widely recognized of all time. Quebecers hum it as they open their doors to our delivery men. Click here to hear it.
