Electrifying an Emblem

To celebrate our 70^th anniversary, we wanted to compare a strong symbol of St-Hubert’s past and an equally strong promise for the company’s future. So, we decided to electrify a 1967 Beetle! The task of electrifying the retro yellow Beetle was entrusted to Ingenext, a company specialized in electrifying transportation and the development of vehicle technology. The company located in Trois-Rivières relies on reusing electric vehicle components, which also promotes reuse and recycling, both important values for St-Hubert. Ingenext also changed the original Beetle 67 engine to a Chevrolet Volt battery and a Model 3 Tesla engine, a major technical challenge considering this retro model’s limited space. A touch screen was also added to the dashboard to display data and control several of the vehicle’s functions. After a thorough assessment and a report of nearly 100 pages submitted to the SAAQ, the new electrified Beetle has reached the safety levels for safe driving and will travel the Quebec roads in the fall of 2021 to mark St-Hubert’s 70th anniversary and our our commitment to carbon neutrality.