Comfort on Your Doorstep
Hélène and René Léger founded the very first St-Hubert BBQ rotisserie on St-Hubert Street in Montreal in 1951, not knowing that their restaurant would one day become one of Quebec’s favourite chains. Through perseverance, they grew their company, becoming the first restaurant to offer free delivery in Canada in 1952. Judged by other restaurant owners who did not care for this initiative, St-Hubert clearly understood the new needs of its customers and thus became a pioneer with its delivery service. At the time, the Léger couple wanted a car that was both accessible and durable, able to keep up with this new service’s popularity. Their choice landed on the yellow Beetle which began to appear here and there. The delivery service became a staple associated with St-Hubert rotisseries and originated the legendary Quebec jingle: Dring dring dring que désirez-vous ? Pout pout pout St-Hubert Bar-B-Q!